A great adventure, following the family passion for confectionery and pastries
The history of the family pastry tradition dates back to the early twentieth century when Gioacchino Alemagna was employed as a boy in a shop and only a few years later, at the end of the First World War, he took the opportunity to build a success that characterized the history of the Italian dessert . The expansion took place with the birth of the first luxury pastry shops in the city center of Milan and Rome and then spread through the chain of sales points located on the motorway network throughout Italy. The history of the family intertwines the events of Gioacchino and Alberto Alemagna with the social ones of twentieth-century Italy since the first post-war period. The values, tradition and a corporate culture that we need more and more today remain intact.